Dave Foley × Mint Mobile

This might be the most demanding shoot I’ve ever done, which is exactly why you’ll laugh when you watch it.

Dave Foley tweeted that he’d switch his phone carrier to Mint Mobile. Less than 24 hours later, Ryan Reynolds’ Maximum Effort had turned that tweet into a commercial, produced, shot, and cut in under 12 hours.

On screen, speed like that looks effortless. Behind the camera, it’s a flat-out sprint where the finish line doesn’t appear until you’ve already crossed it. So much fun.