Bored "Cash For Souls"

A friend was launching a streetwear brand and handed us full creative control. We built the whole piece around one of their shirts: “Cash for Souls.”

We had a blast. Mostly. At one point we ran over my friend’s son’s bike during a take, and somehow it ended up wedged in the front of the car for the rest of the scene. The bike has since been replaced. The shot stayed. Love making things for cool people and cool friends.